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Privacy Policy

Privacy Policy 

Effective Date: 3 March 2026 

Ella Adcock and Sarah Melton (“we”, “us”, “our”) operate this Website and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our Website. By using our Website, you agree to the practices described in this Privacy Policy. 

 

1. Information We Collect 

We may collect and process the following personal data: 

  1. Personal Information: 

  • Name, email address, phone number, and other contact details you provide via forms or subscriptions. 

  1. Voluntary Information: 

  • Responses to surveys, feedback forms, and requests for digital content. 

 

2. How We Use Your Information 

We use your personal data for the following purposes: 

  • To provide and manage the Website, including responding to enquiries; 

  • To send marketing communications; 

  • To improve Website functionality and user experience; 

  • To comply with legal obligations; 

  • For legitimate business interests, such as service management. 

 

3. Lawful Bases for Processing 

We process personal data under the following lawful bases: 

  • Consent: For marketing communications or subscriptions where you have explicitly agreed; 

  • Legitimate Interests: To operate and improve the Website; 

  • Legal Obligation: Where required by law. 

 

4. Hosting and International Data Transfers 

Our Website is hosted by Wix, a platform based outside of the UK. By using this Website, you acknowledge and consent that your personal data may be transferred to, stored, and processed in countries outside the UK. 

We ensure that any such transfers are carried out in compliance with UK GDPR and that appropriate safeguards are in place to protect your personal data. 

 

5. Sharing Your Information 

We will not sell or rent your personal data. We may share your data with: 

  • Wix, as our Website hosting provider; 

  • Other service providers assisting with Website operations (e.g., email services); 

  • Legal authorities where required by law; 

  • Other third parties only with your consent. 

We require all third-party providers to protect your data in accordance with applicable data protection laws. 

 

6. Data Retention 

We retain personal data only as long as necessary for the purposes described in this Privacy Policy or as required by law. Once no longer required, your personal data will be securely deleted or anonymised. 

 

7. Your Rights 

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to: 

  • Access your personal data; 

  • Request correction or erasure; 

  • Restrict or object to processing; 

  • Request data portability; 

  • Withdraw consent at any time. 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). 

To exercise your rights, please contact us at: serenitycbt@outlook.com 

 

8. Security 

We take reasonable organisational measures to protect personal data against accidental loss, misuse, or unauthorised access. 

 

9. Third-Party Links 

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party websites you visit. 

11. Changes to This Privacy Policy 

We may update this Privacy Policy at any time. Updated versions will be posted on this page with a revised effective date. Continued use of the Website constitutes acceptance of any changes. 

 

12. Contact Us 

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at: 

Email: serenitycbt@outlook.com 

British Association for Behavioural and Cognitive Psychotherapies (BABCP) Accredited Cognitive Behavioural Psychotherapists

Our Postnatal Wellbeing Group is based in Nottingham, UK

Remote 1-1 therapy available

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Contact us 

We are not a crisis service therefore if you need urgent support please contact your GP, NHS 111 or in emergencies dial 999.

© 2026 Serenity CBT

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